Most artists have a goal to have their artwork seen and appreciated by a wider audience of viewers. Whether they are working with oil painting or digital photography, cyanotypes or acrylics, they like the idea of having their efforts perused and pondered.
Some artists, of course want to sell more art. Others are happy to donate them to charity. Either way, a wider reach can help achieve that goal.
These pages step you through the various social media opportunities that exist. It’s not that one is better than another. It is that each one is HUGE and should not be neglected. There are benefits and drawbacks to each one. The most rewarding plan is to use each system in a way that maximizes its benefits while minimizing any “wasted time” absorbed by that system.
It might seem intimidating to look at the options at first. That’s OK. Take it in tiny chunks. Start with just one. Get the hang of it and learn how to use it efficiently. Then add on another one. Before you know it, you’ll have powerful marketing tools in a wide range of areas, reaching millions of eyeballs every day with only a few minutes of effort.
Ask with any questions!
These pages are still being built, so check back often for new information. It’s good to work on these in the order listed, because they build on each other.
Facebook is the most popular social networking system on the planet. It is an amazing way to reach family, friends, and art fans around the world. It’s also a great way to stay up to date with local events and shows.
Once you have a library set up, it’s time to embrace Twitter. Twitter is an enormously successful way to drive traffic in to your existing gallery of images. Twitter posts take seconds to create and can reach an audience of millions of viewers.
Instagram is wholly about images and it’s wholly smartphone driven. There are millions of people who check Instagram all day long. When you post, you can instantly see a flurry of likes and comments on your images. It’s very rewarding and fun to share images here.
Flickr is a great place to start because it’s fairly simple and for most people it doesn’t become a time hog. This is a beautiful way to organize your photos and it reaches a large number of topic-oriented image hunters.
Pinterest is an intriguing cross between Flickr and Twitter. Like Flickr, it is nicely organized into visual albums. But like Twitter, its purpose is to drive traffic to your actual destination where your art is maintained and sold.